It did take me a while to incorporate social media into my business “Look at Me” otherwise known as a “Promotion/ Marketing” strategy for Deco 22 as a fully-fledged introvert this was not something I was comfortable with…very much a reluctant bunny!
Luckily for me my fellow creative nudged me into the social media zone in thier usually gentle “this is for your own good “way, thank you? Thea Smartt Henry
I prefer to have few distractions when I am out, and about so do not have any social media apps on my phone…yes REALLY! Apart from when I am at some selling events, I generally post at the end of the day or first thing in the morning before I get into the swing of my day, either via my laptop or a tablet. (I find larger screens easier for my dyslexic brain)
I also focus on posting about pieces I have created and inspiration, and of course very rarley show my face!
I am what I am!!! Now currently I do all the social media marketing for Deco 22, and after a number of years using a variety of social media platforms this is my current relationship with them.
Very rarely go in here usually when I have an event, I pop in post then leave. I am more of a visual person so this may be why....(Expect some posts soon!) Tumbler
Makes me think of that song from the musical Chicago “Mr. Cellophane” I often forget it is there!
Ugggggggghhhh! Is often the sound I make when I log in.
It’s like homemade cake…. stay with me here…I enjoy making cake, I really enjoy eating homemade cake …but HATE the washing up!....but I cannot avoid the washing up, it has to be done. That is my current feeling when logging into Facebook! It feels like such a chore, I have to do and navigating it is frustrating as they always seem to be changing something. The most interaction I seem to get is not from my followers but from Facebook suggesting I pay to boast a post or purchase advertising. I miss the good old days when I could chuck a sheep at or drop kick someone. … (probably not something I should be doing on my business page!)
My happy place. Really more of an inspiration tool for my work although I do have a board for Deco 22 products as well.
Still enjoy using this platform, I am sure because it is very visual, and I find so many images that are inspiring for my work and life in general. LinkedIn
One of the recent additions, so far not sure how best to use this platform, currently posting craft-based news on there with a few sprinkles about Deco 22. You Tube
Another recent addition. Again, not sure how best to use this platform, I am currently having a play with filming some of my work in progress and posting them.
Those who follow Deco 22’s Instagram account will probably guess that at the moment this platform is working the best for me regarding a consistent presence for my business. It is very visual focused, and I find it easy to snap a picture while I am working and post later. Currently more people see my posts and my work in progress. The only looming cloud is the fact that it is now owned by Facebook…uuuuuuggggghhhhh!
The key thing for all businesses especially small ones, all these social media platforms are free for a reason, they want something from you, either your data or if you are a business advertising sales. Yes, it is a tool to aid with promoting your work but…and I am talking to myself here as well…..not the only digital platform.
Now I do have a mailing list and a Newsletter, currently “Must do better” Would be on my report card for this!
Did you know I have a newsletter you can sign up for? Probably not because I have made very little effort to promote it!
So for snippets on what Deco 22 is up to, inspiration and upcoming events, sign up to the newsletter as even when you choose to follow a small business like mine on a social media platform, you may still not get to see my work.
I have struggled to find the words this year! However, I have been experimenting with filming a series of short videos of work in progress in the studio. Now I loathe being in front of a camera! The solution? .. filming in quick speed to help remove the discomfort. They have all been filmed on a tablet or a phone and then edited on my laptop. I have enjoyed editing the videos and finding music from the license free choices on my laptop to go with the short clips. This video is of some of the making process for the face masks.
It has taken me seven months but I am finally writing a Blog post in 2020!
In 2010 I was on the verge of shutting down Deco 22. I had tried so many different versions of my business and I felt I was not getting anywhere. Luckily a Business manager at now renamed “Launch It” believed in me when I did not and convinced me to enter Deco 22 for this award. I was shocked when I won as I thought I was a failure. (Forever grateful for you push Adenike!) Sometimes you are so focused on everything that you are doing wrong you do not notice your successes. Yes, the business models were unsuccessful, but each failure led me on to something better and I was learning and developing lots of new skills along the way.
A year after winning this award I got accepted into Cockpit Arts (Deptford) and many more things have happened since. You can read more on my journey here
Yes, I still make lots of mistakes and I am sure I will continue to make many more. I have had to be brutally honest with what was not working and make lots of changes. It has taken a long time to evolve Deco 22 to a business model that works for me. Ten years after I was about the give up, so glad I kept going. Imagine how many people who have given up as they do not have someone believing in them when they are full of self-doubt.